Operation CV

ON-TARGET, BID-SPECIFIC CURRICULA VITAE

THE CENTRAL ROLE OF BID-SPECIFIC CVs
IN MISSION-CRITICAL PROPOSALS

Central to victory with most highly competitive and complex bid/tender submissions is the strategic planning and careful formulation of bid-specific Curricula Vitae – in whatever form the client’s market call documentation requires that these take.

If this applies to your industry, you’ve likely employed one of two methods to produce these in the past (or tried both):

  • You’ve hired a generalist writer – or even a “tender writer” – and been completely underwhelmed with the results, and/or
  • You’ve dug out the CVs from past bids and cut, pasted, edited, re-edited a few times, had multiple inputs from the CV owner and various other sources . . . and ended up with a marginally acceptable, supposedly “customised” output.

Is that really the way to optimise the substantial percentage of the total point score these important documents account for?

You know the answer already. So let me help. I’m the best in the game at “strategising” and crafting these critical components of a high-value, must-win bid submission or proposal.

Alternatively . . .

Upskill your own, in-house resources with my comprehensive,
yet easily-assimilated nine-module training series . . .

OPERATION CV:
Formulating On-Target, Bid-Specific CVs

OPERATION CV TRAINING & UPSKILLING WEAPONRY

Learn More

OTHER TRAINING & FIELD ARTILLERY by Jordan Kelly, Bid Strategist

OPERATION CV

PRODUCING ON-TARGET, BID- SPECIFIC CURRICULA VITAE Read More

Bid Commandos

ON-TARGET STRATEGY FOR MISSION-CRITICAL BIDS Read More

Beating the Big Boys at Bids

Read More

Bid Strategy for Engineers

Read More

How to Innovate in Bids

Read More

How to Get Great Testimonials & Use Them Wisely in Bids & Proposals

Read More

Books Paperbacks

Think & Win Bids

Read More

50 ESSENTIAL BID-WRITING TIPS

Read More

THE BID WRITER’S STYLE
& GRAMMAR GUIDE

Read More

Bid-Writing Lessons from the World's
Greatest Authors

Read More

CRACKING THE VfM CODE

Read More

CRACKING THE VfM CODE IN COLLABORATIVE BIDDING

Read More

Cracking the VfM Code (Duo)

Read More
See All

CLIENT DE-BRIEFS

“I worked with Jordan in 2012 on a $100m tender and I recruited her again for a separate company’s tender in 2017.

“Jordan used strategic review and comprehensive interviewing techniques to extract key information from our senior nominated staff. In each case, this process provided a concise Curriculum Vitae script tailored specifically to the tender. It was thanks to these scripts that our people were best represented as the experienced face of the company, and as such were shortlisted in an extremely specialised field.

“The process Jordan employed was very involved, and the resulting work and subsequent results exceeded expectations.”

Tim Herlihy, Operations Manager
Contract Services Australasia Pty Ltd

“Hi Jordan,

“Taking your recommendations we approached the bid from a new perspective and it has paid quick dividends.

“So thank you for your help and I look forward to applying the strategies from Think and Win Bids during the tender phase.”

Joseph-Paul Rossi, Business Development Manager
York Civil Pty Ltd

“Jordan was engaged by Abigroup Contractors to independently review historical bids, suggest document improvements and enhance its pre-bid smarts.

“Through a well-defined and targeted coaching program, skilfully articulated by Jordan, our bid staff gained an invaluable appreciation of the strategic importance of well-researched proposals, in-depth questioning, and forming a deeper understanding of our clients’ value criteria.

“For those companies or individuals serious about the need for their staff to actually think and so improve the ‘non-cost’ and ‘quality elements’ of their relationship contract bid submissions, I recommend Jordan to you.”

Steve Abson, General Manager – Northern Region
Abigroup Contractors (Australia)

“In the high stakes, ultra-competitive infrastructure services market, true insight and strategic excellence are invaluable in achieving success.

“Jordan practices what she preaches, and has the ability to provide an independent and insightful critique of the kind that can break the insular group-think that major bid teams can self-create.

“I can recommend Jordan as an advisor to teams looking to check and challenge themselves and their strategies for success before finding out the hard way.”

Rod Naylor, General Manager
Veolia Water North America (New York)

“Jordan Kelly recently provided guidance of extraordinarily high quality to Oracle in the planning and production of an important strategic communication project.

“Her sharpness of mind, objectivity and lateral thinking skills were the perfect resources to help us clarify and convey the competitive strengths of our solution.

“Consolidating the benefits of her facilitation skills is her remarkable talent as a strategic writer. This ensured we effectively communicated the superiority of the Oracle solution.”

Cheenu Srinivasan, Director – Planning & Operations
Oracle Corporation

“The skill sets she teaches are highly relevant to our business. They can make a huge difference in converting opportunities into prospects, or even creating opportunities in the first place. She has a great coaching style, and whenever resistance arose she handled it well in my view.

“She also showed us how to weave some of her own magic through our writing, to create continuity, relevance and a compelling, readable style. I picked up some great ideas, techniques and principles in these sessions, which I’ll be putting into practice immediately.”

Alliance project manager and bid leader,
Alliance Network International Pty Ltd

“Jordan is a provocative, challenging and totally dedicated teacher. She is relentless in her pursuit of success on her client’s behalf. This is a very good thing for any organisation that wants to improve its proficiency in business-critical proposals and RFT responses.

“Jordan will accept nothing less than the best output in any area of performance, from preliminary research through to end-product, and the quality of her coaching in all of those areas is such that each member actually does achieve to the very best of their ability, which increases every time she works with us.”

Simon Ormes, Business Development Manager (North Queensland Division)
Abigroup Contractors

“Jordan is a results-driven megaproject bidding strategist and a serious thinking author. She combines those two very valuable skills to produce pragmatic, insightful advice for those who read her books.

“She’s candid, focused and erudite in her works, and interested in the application of her strategic intelligence to the science of winning bids in the international construction sector.

“She has been able to capture her insightful thinking in a way that provides meaningful and practical assistance to her readers.

“Further, her broad field of authorship is testament to her skills.”

Dr Bill Young, President
Asia Pacific Federation of Project Management

Latest TACTICAL UPDATES

How to Play to the Emotions of Your Target

August 6, 2022

Sophisticated players in the B2B and services marketing arena speak of drilling for the ‘Dominant Buying Motive (DBM)’ . . . a concept that could be valuably applied to process of understanding the specific motivations of the hiring party. I very deliberately use the word “drilling”. A DBM is often not as clearly reflected in …

Read More
create a healthy organisational culture

Demonstrating Your Ability to Create A Healthy Organisational Culture

August 6, 2022

As inarguably important as ‘organisational culture’ is, an agreed definition and a ‘gold standard’ measurement practice is up for greater debate. Clarity on the definition applied to “culture”, however, is critical to any meaningful claims made about a manager’s or executive’s degree of competence in fostering a healthy one. Also to be considered, is that …

Read More
short copy vs long copy

The Short Copy vs Long Copy Debate . . . and How It Plays Out in CVs

August 6, 2022

In general marketing copy, a seasoned copywriter will tell you that the correct and strategically responsible approach to the “short copy vs long copy” debate is: The correct length for any marketing piece (without a specified word count or when limited by format) is “as long as it needs to be”. It should not be …

Read More

LATEST TACTICAL UPDATES . . . SUBSCRIBE HERE

Want the latest, sharpest, on-point smart-think on how to produce bid-supporting Curricula Vitae?
Want regular detailed suggestions, as well as ideas and commentary specific to your industry?

    Contact form 7 Campaign Monitor extension by Renzo Johnson - Web Developer - Campaign Monitor - contact form 7

    Copyright © 2022 Jordan Kelly. All rights reserved.
    https://operationcv.com/wp-content/uploads/2021/06/imgpsh_fullsize_anim-1.png