“Software Publications Pty Ltd has published four individual and highly successful tertiary level Business-to-Consumer (B2C) marketing textbooks by author Jordan Kelly since 2002.

“These books are viewed as a source of authority on current core components of the tertiary Marketing and Marketing Communications curricula, and they enjoy strong and increasing sales across Australia.

“Not only are these books authoritative and thought-provoking, her style is very readable and easily ‘consumable’. This further boosts the popularity of her textbooks with our client institutions and their students.”