Bid writing requires the highest degree of grammatical diligence, and a consistent style: to a large extent, your organisation’s credibility hangs on the quality of your writing and the standards it reflects.
This reference and tuition manual has been written especially for the professional bid/tender/proposal writer, as well for those subject matter experts who are called upon to author sections for submissions. While it is first and foremost a “style and grammar guide”, as a professional bids coach, author Jordan Kelly has taken the opportunity to provide tuition on many other basics of effective bid-writing (including on strategy, as the essential foundation of a high-quality proposal document).
Exercised diligently, these core principles and practices will see you produce not only grammatically correct, but also highly readable and compelling, submissions.
Readers will benefit substantially from a wide range of topics – from writing with style and clarity, avoiding “fashion-speak”, and achieving believability through substance and substantiation, to ensuring your writing is client-focused rather than supplier-centric, benefit- as opposed to feature-oriented, and smooth and natural rather than stilted and indirect.
Also featured are sections on common grammar traps, commonly mis-spelled words, commonly confused words and terms, and sexist versus non-sexist language and terminology.