Operation CV


Client De-Briefs

'Books Authoritative, Thought-Provoking & Popular'

“Software Publications Pty Ltd has published four individual and highly successful tertiary level Business-to-Consumer (B2C) marketing textbooks by author Jordan Kelly since 2002.

“These books are viewed as a source of authority on current core components of the tertiary Marketing and Marketing Communications curricula, and they enjoy strong and increasing sales across Australia.

“Not only are these books authoritative and thought-provoking, her style is very readable and easily ‘consumable’. This further boosts the popularity of her textbooks with our client institutions and their students.”

Chris Coulson
General Manager
Software Publications (Australia)

'The potential to identify additional angles for constructing a successful bid'

“Her deliberately un-templated method seemed to open up scope for more creative thinking, and the potential to identify additional angles to constructing a successful bid.”

Justin Mellors
Sales Engineer
Ecotech Pty Ltd

'Applicable Not Only to Tender Bids But to Everyday Life'

“You made a huge contribution to helping us think, to put ourselves in our customer’s shoes and consider what is important to them, to move away from marketing-speak, and to verbalise the real benefits to the customer.

“You taught us to ask ourselves ‘why, what and how’ questions and to look for the full answer to these questions. It is these principles that I find myself using not only in tender bids but in everyday life.”

Steve Chamberlain-Ward
Manager – Sales Strategy & Marketing
Ecotech Pty Ltd
Melbourne (Head Office)

'Jordan Taught Us to Drill Down Into the Detail of A Tender'

“Having recently completed an intense three-day program with Jordan, I have a totally new approach to identifying the importance of understanding the client’s world.

“I now have a better appreciation of the strategic importance of researching client needs. Jordan taught us to drill down into the detail of a tender and develop the best plan for working with the client to achieve their objectives, underpinned by our competitive strengths.”

James Agius
Operations Manager
Ecotech Pty Ltd
Melbourne (Head Office)

'A Very Strategic Letter & An Open Client Door'

“Recently I found myself in a position where I needed to decline an invitation to tender for a large corporation’s travel account.

“Having had a commercial arrangement with the corporation for the past 12 years, I wanted to be in the position of severing the relationship on good terms and keeping the door open for possible future contact.

“Jordan was recommended to me as someone who could assist with compiling suitable correspondence that was beyond the normal ‘thanks but no thanks’ letter.

“Many questions were asked and I had to search the far reaches of my thoughts to be able to give Jordan the answers – at times thinking, ‘What has this got to do with declining a tender offer?

“However, the end product was a very strategic letter that I could never have put together by myself, and a door that remains very much open (and business that continues to be done) with my most important customer, despite the fact that my company decided not to participate in the RFT.

“Thanks Jordan!”

Bruce Tener
Managing Director
Balgownie World Travel
Sydney, Australia

To the Point!

“You rock!”

Chris Morton
Logic Networks
Perth, Australia

'Helped Me Realise What Is Unique About My Business'

“When you work with someone as exceptionally talented as Jordan Kelly, you know it right from the start. Add to this her complete focus on understanding both your business and you, and you realise that this is something pretty special.

“Jordan helped me realise exactly what is unique about my business and how to present it in down-to-earth, crystal clear marketable language. She has a gift for words, the words that communicate what you have to offer to those who will want it, and who will become your customers or clients. I have never come across someone so completely committed to helping me get it exactly right. What’s more, you know that you’ve got it right.

“It’s not a one-way street. Jordan supports you to do your own thinking too. Indeed, by supporting you to do this, she finds out from you, and helps you to express, what you have been searching for.

“Her work is a combination of skilful facilitation and brilliant suggestions. Working with Jordan has been illuminating, challenging – and fun! She will keep you on your toes, and you will know that you are dancing in your right direction.”

James Walker PhD
The Synchronicity Institute
Sydney, Australia

'Cutting-Edge Marketing Strategy'

“It’s hard to know which of Jordan Kelly’s incredibly wide range of skills takes precedence over the other. She has the invaluable talent of being able to quickly and accurately discern an organisation’s business objectives and convert them into cutting-edge marketing strategy.

“She has the ability to then execute every aspect of that strategy to the ‘nth’ degree of accuracy and perfection. She also has the highest imaginable standards and an eagle eye for detail. All of this pays huge dividends for her clients.”

Medical Services Establishment
Sydney, Australia

'Second to None as A Marketing Strategist, Writer & Project Manager'

“As a marketing strategist, writer and project manager, Jordan Kelly is second to none.

“From my own experience though, what I value most is her quite remarkable degree of commitment to her clients.

“Her definition of ‘service’ goes above and beyond the call of duty every time. That she is ‘always there’ if and when needed is an understatement.”

Dr Barry Den
LASIK Eye Surgeon
Sydney, Australia

'A Strategic Mind & Intuitive Creativity; She is Truly Gifted'

“I came from ‘out of left field’ as a client for Jordan, following the recommendation of a mutual friend who felt Jordan’s strategic mind and intuitive creativity were exactly what I needed for a particularly challenging marketing goal.

“Jordan is a master strategist. Her unique combination of experience and natural talent gives her the ability to distil a problem down to its essential elements and arrive at the perfect strategy or solution, every time. I am astounded at the speed and ease with which she achieves what she does. She is truly gifted.

“She is also a natural-born teacher and working with her has provided me with an invaluable crash course in marketing, as well as strategic thinking.”

Michael Adamedes
Author & Director
Inner Peace Mastery Pty Ltd
Sydney, Australia


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