May operatives in the bidding space bang on about ‘win themes’ and ‘silver bullets’.
But a win theme isn’t something a bid team sits around, chews the fat over and “comes up with” (which isn’t to say that that’s not what many think it is)
May operatives in the bidding space bang on about ‘win themes’ and ‘silver bullets’.
But a win theme isn’t something a bid team sits around, chews the fat over and “comes up with” (which isn’t to say that that’s not what many think it is)
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