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Operation CV

ON-TARGET, BID-SPECIFIC CURRICULA VITAE

Thinking from the Client’s Head: The Starting Point of Meaningful Differentiation

With rarely an exception, those organisations that issue market calls with the sole or primary objective of sparking price competition (and getting a cut-throat deal), inevitably pay the price in some other form.

That’s not news. But it doesn’t apply to all potential customer organisations . . . and the ones to which it doesn’t apply are, obviously, the ones smart transport operators want to be targeting.

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