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Operation CV

ON-TARGET, BID-SPECIFIC CURRICULA VITAE

De-Commoditisation: A Smart Strategy for the Smaller Operator

“De-commoditisation”: the practice of creating a meaningful competitive difference or positioning in order to avoid (within reason) the need to compete on price.

It’s a critical element of a non-price-driven business (and bid) strategy. And, with the mining boom continuing to taper off reasonably sharply, and rate-cutting well and truly under way, it’s a timely issue for the West Australian transport industry.

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